Emil Eifrem sketched what today is known as the property graph model on a flight to Mumbai in 2000. As the CEO and Co-Founder of Neo4j, and a co-author of the O'Reilly book Graph Databases, he's devoted his professional life to building, innovating and evangelizing graph databases.
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Introducing Emil Eifrem and Neo4J — 00:06
What insights led to the idea of graph databases? — 00:42
Company's problem working with databases, and insights — 3:00
As real world becomes more connected, data will be — 5:15
Parallels between graph data and the brain — 7:02
How did you educate early community and users? — 9:49
What were the first few months and years like? — 12:23
Category creation, minimizing friction, "non-lame" marketing — 15:30
Neo4J’s content creation and community efforts — 18:00
Hiring decisions and building the company — 19:15
Moving from Sweden to Silicon Valley — 20:40
How has business model has evolved? — 22:50
How has graph database community evolved? — 28:30
What advice would you give on category creation? — 31:55
How to balance company and open-source — 38:10
Future of the company — 41:00
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