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OCS 2023: Alex Boswell (Polychrome)

Alex Boswell is the Co-Founder of Polychrome.

Agenda of presentation β€” 0:42

Background to Flagsmith, from the beginning β€”Β 1:05

Introduction to Polychrome, a holding company β€” 2:14

Timeline of Flagsmith – 3:20

Target Customer, Two Hypotheses: SaaS Buyer and On-Prem Buyer β€” 4:33

Identifying Target Customer and niche in the market β€” 6:20

Moving to Open Core β€” 8:40

Licensing models β€” 9:43

Open Source Philosophy β€”Β 10:45

Current State: Where Flagsmith is today β€” 12:12

Thanks and questions β€” 13:20

Do your customers and leads view security as tax on a product? - 13:45

Question about the structure of the founding team, and what Polychrome brought into the effort and how it helped specifically β€” 15:04

How did you make your customer profile transition from your research? β€” 17:01

Going forward, do you see on-prem as your biggest customer profile? β€”Β 20:09

What is the mental model for closed features vs open features? β€” 21:44

Could you speak about the mindset when you search for your customers, what are the qualities you look for? How do you make the mental model of who they are? - 23:45

Can you tell us more about Polychrome? It seems like an unconventional model? - 26:46

Outbound sales vs inbound sales once decided on target customer? β€”Β 29:29

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