Alex Boswell is the Co-Founder of Polychrome.
Agenda of presentation — 0:42
Background to Flagsmith, from the beginning — 1:05
Introduction to Polychrome, a holding company — 2:14
Timeline of Flagsmith – 3:20
Target Customer, Two Hypotheses: SaaS Buyer and On-Prem Buyer — 4:33
Identifying Target Customer and niche in the market — 6:20
Moving to Open Core — 8:40
Licensing models — 9:43
Open Source Philosophy — 10:45
Current State: Where Flagsmith is today — 12:12
Thanks and questions — 13:20
Do your customers and leads view security as tax on a product? - 13:45
Question about the structure of the founding team, and what Polychrome brought into the effort and how it helped specifically — 15:04
How did you make your customer profile transition from your research? — 17:01
Going forward, do you see on-prem as your biggest customer profile? — 20:09
What is the mental model for closed features vs open features? — 21:44
Could you speak about the mindset when you search for your customers, what are the qualities you look for? How do you make the mental model of who they are? - 23:45
Can you tell us more about Polychrome? It seems like an unconventional model? - 26:46
Outbound sales vs inbound sales once decided on target customer? — 29:29
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