Emily Omier is a Positioning Strategy Consultant with Emily Omier Consulting, focused on working with open-source startups.
Emily introduces her work with open-source companies — 0:27
Emily introduces presentation topic: lessons learned over the years — 1:04
5 Lessons — 1:14
Open source companies are a mind game, for your whole team — 3:38
Selling to governments — 6:14
Thinking outside the monetization box. There are more monetization models than you think. - 9:25
Being intentional about relationship between product and project — 13:00
Business value of open-source to your company. Why does open source matter to your business outcomes? — 14:55
Don’t be the cheap option — 18:56
Focus, focus, focus — 19:37
There is no one-size-fits-all playbook - 20:21
Closing thoughts — questions to ask yourself about your open-source company. - 21:28
Audience question about open-source projects not paying attention to closed competition. - 22:45
Audience question about the need for certifications when it comes to selling to governments — 24:50
Audience question about building love from developers while also commercializing the product — 25:55
Audience question about how commercial open-source projects get started, what is the order? — 28:15
Audience question: What if your product or offering isn’t something that the government knows they want or need? How to sell to them? — 29:46
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